Overview

• The offerings will cover M&M’s, Skittles Original, Extra Gum Spearmint and Starburst Original and will be sold through the company’s online channels across the U.S.
• Mars said it has not set a timeline to remove synthetic dyes from its entire product portfolio and is working to identify scalable natural substitutes before expanding the program.
• An FDA spokesperson hailed the limited rollout as a "win for parents, consumers and public health" under the agency’s MAHA initiative.
• Texas Attorney General Ken Paxton has launched an investigation into Mars and issued a civil investigative demand over allegations that the company failed to fulfill a 2016 pledge to eliminate synthetic dyes.
• The announcement follows similar voluntary reformulation pledges from Nestlé, Hershey, Kraft Heinz and General Mills as federal and state regulators press food makers to phase out petroleum-based dyes.