Overview

• Megan Rushman, an associate product development scientist at Mars, advises popping a Malteser in whole before crunching to maximize palate coverage and enjoyment.
• She says the malted center helps break down the chocolate to avoid a sticky feel and that the crunch adds to the sensory experience.
• A poll of 2,000 fans reports 53% suck the sweets without chewing, 26% nibble off the chocolate first, and 24% bite the ball in half.
• Respondents also cited 22 seconds as the ideal savor time, with 53% preferring room temperature and 31% opting for chilled treats, often enjoyed between 7pm and 9pm while watching TV.
• The guidance accompanies promotion of a new white chocolate Maltesers variant and echoes separate Oxford research on maximizing the sensory experience of chocolate biscuits.