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Mars Petcare and Calm Launch Pet-Inspired Mental Wellness Tools

New content and interactive tools leverage global survey data to highlight pets' role in improving mental health.

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Spending time with a pet after a hard day was said by 65 per cent of British survey respondents to be preferable to human contact
A survey of more than 30,000 people found that pets outranked spouses as the preferred source of emotional support (Photo: ArtMarie/ Getty)
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Overview

  • Mars Petcare and Calm have introduced the first pet-themed content collection on the Calm app, featuring sleep stories, guided meditations, and breathing exercises.
  • The My Pet Guru quiz, available on Mars's Kinship platform, helps pet owners identify their pet's 'well-being superpowers' based on personality and behavior.
  • A YouGov survey of over 30,000 pet owners across 20 countries found that 83% believe their pets positively impact their mental health.
  • The survey revealed that 78% of pet owners are reminded by their pets to take breaks, with 50% experiencing this daily, and 58% prefer their pets' company over people during stress.
  • Mars and Calm are soliciting user-submitted pet stories to inspire future content, aiming to deepen the understanding of the human-animal bond.