Overview
- Mars Petcare and Calm have introduced the first pet-themed content collection on the Calm app, featuring sleep stories, guided meditations, and breathing exercises.
- The My Pet Guru quiz, available on Mars's Kinship platform, helps pet owners identify their pet's 'well-being superpowers' based on personality and behavior.
- A YouGov survey of over 30,000 pet owners across 20 countries found that 83% believe their pets positively impact their mental health.
- The survey revealed that 78% of pet owners are reminded by their pets to take breaks, with 50% experiencing this daily, and 58% prefer their pets' company over people during stress.
- Mars and Calm are soliciting user-submitted pet stories to inspire future content, aiming to deepen the understanding of the human-animal bond.