Overview

• Mars is running Global Adoption Weekend across more than 20 countries from Oct. 3–5 to connect shelter pets with new owners.
• In the U.S., Mars and Adopt A Pet Shelter Plus are supporting 23 shelter locations in 20 cities with more than $185,000 in fees covered and an additional $25,000 from the PEDIGREE Foundation.
• Each adopted pet receives a welcome kit with food and treats, three months of Calm membership, a WISDOM PANEL DNA kit, and Banfield Pet Hospital veterinary coupons.
• UK coverage highlights an estimated 139,100 cats and dogs in shelters, with Mars providing adoption boxes and a three‑month Calm subscription for new adopters.
• The campaign builds on 17 years of U.S. adoption efforts and a second year of coordinated global activity, framed by Mars’ estimate of 45.33 million homeless cats and dogs in the U.S.