Overview
- Seven collectible packs pair M&M’S colors with Marvel characters: Yellow–Wolverine, Red–Deadpool, Blue–Daredevil, Purple–Elektra, Green–She-Hulk, Brown–Yelena, and Orange–Red Guardian.
- Packs debut on MMS.com and at M&M’S Stores in March, with broader retail distribution later in 2026.
- Campaign creative features the M&M’S Spokescandies auditioning for Marvel roles across commercials and digital content.
- Pack varieties include Milk Chocolate, Peanut, Peanuty Butter, Crispy, and Milk Chocolate Minis.
- Packages feature QR codes offering prize opportunities, and the companies point to their Disney Springs retail footprint as a base for immersive experiences.