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Marriott Tests Airline-Style Upgrade Waitlist in Bonvoy App

A limited BETA screen shows members an estimated number of complimentary upgrades and their position in line, potentially shifting how hotels confirm or sell upgrades.

Overview

  • Select Bonvoy accounts have seen a BETA page in the Marriott app that displays an estimated count of complimentary upgrades and a member’s current place in the upgrade queue, based on screenshots shared in a Bonvoy Insiders Facebook group and reported Sunday.
  • The app’s small print makes clear that Nightly Upgrade Awards (NUAs) — the paid or awarded suite upgrades that Marriott introduced after the Starwood merger — are prioritized before complimentary upgrades and are not included in the displayed counts.
  • Reporters note the feature gives no detail on which room or suite types are in the upgrade pool, which reduces practical value because members cannot tell whether an upgrade means a high floor, larger room, or a suite.
  • Industry observers worry the visible queue could be used to sell guaranteed upgrades or a ‘skip-the-line’ option and that the app’s promise to notify members one day before arrival clashes with many hotels’ overnight or check-in upgrade workflows.
  • The test follows years of growing elite membership and earlier Marriott systems that rank guests and use automated tools, so the rollout could tighten central control over upgrades and change how properties allocate limited room inventory.