Marriott Partners with Taylor Swift's Eras Tour to Boost Loyalty Program

Offering tickets and luxury accommodations, Marriott aims to attract younger audiences and increase membership.

Marriott International adds Taylor Swift's Eras tour to its loyalty program, offering tickets and accommodations for 500,000 points.
The loyalty program also features a sweepstakes with 250 prizes, including three luxury trips to see Taylor Swift perform in Vienna, Miami, and Toronto.
Taylor Swift's Eras tour has significantly impacted the travel economy, with cities hosting her concerts experiencing spikes in tourism revenue.
The Eras tour tickets are notoriously hard to come by, with Swift selling 4.35 million tickets over 60 dates at an average price of $239.
Marriott's partnership with the Eras tour is part of its global growth strategy, aimed at attracting a younger audience and increasing loyalty program membership.