Overview
- Marriott and The Coca‑Cola Company announced a global beverage agreement that began a phased rollout of Coca‑Cola brands on July 1, 2026.
- The deal ends Marriott’s roughly 34‑ to 35‑year relationship with PepsiCo and will introduce Coca‑Cola products to guestrooms, restaurants, lounges, meetings, and events.
- Marriott said the agreement was developed with its procurement arm Hot Shoppe Services International and aims to expand guest choice and deliver economic benefits for owners and franchise operators.
- Companies have not disclosed the contract length or any financial terms, and neither Marriott nor PepsiCo gave a specific public reason for ending their long partnership.
- The move echoes past exclusivity shifts in hospitality and could affect supply chains, in‑hotel guest experiences, and franchise economics as the change rolls out to about 10,000 properties in 146 countries over the coming months.