Overview

• Marriott International announced the $355 million acquisition of Netherlands-based citizenM, a hotel brand known for its tech-savvy, design-centric properties.
• The acquisition adds 36 operational hotels with 8,544 rooms across 20+ cities globally to Marriott's portfolio, with three additional hotels in development expected by mid-2026.
• Marriott revised its 2025 net rooms growth projection to approximately 5%, up from its prior estimate of 4–5%, citing the integration of citizenM properties.
• citizenM hotels will operate under new long-term franchise agreements with Marriott, with up to $110 million in performance-based incentives tied to future growth.
• Marriott aims to leverage its global development engine and Bonvoy loyalty platform to scale citizenM’s presence in key urban markets worldwide.