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Marrakech Jury Decries AI in Film as Ortega, Bong and Song Voice Fears

Their press-conference comments crystallize mounting worries about AI’s erosion of human creativity in cinema.

Overview

  • At a Marrakech Film Festival jury briefing, Jenna Ortega said AI brings “deep uncertainty,” likened it to opening a “Pandora’s box,” and argued a computer “has no soul.”
  • Ortega added that widespread reliance on AI could become “mental junk food,” while expressing hope the moment might spur a renewed artistic awakening.
  • Jury president Bong Joon Ho offered a dual view, calling AI a prompt to consider what only humans can do, then joking that his personal plan would be to form a squad to destroy it.
  • Filmmaker Celine Song quoted Guillermo del Toro’s “Fuck AI” line and warned the technology is colonizing minds and undermining the humanity that artists seek to protect.
  • The remarks came from a high-profile jury that includes Anya Taylor-Joy, Julia Ducournau, Karim Aïnouz, Hakim Belabbes and Payman Maadi, with Ortega noted as Marrakech’s youngest-ever juror.