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Marrakech Festival Jury Rejects AI as an Artistic Substitute

Their remarks feed a widening industry discussion over guarding human authorship as the festival continues.

Overview

  • Jenna Ortega said she is “very easy to be terrified” by AI’s uncertainty, argued “a computer has no soul,” and suggested audiences may come to view AI-made work as “mental junk food.”
  • Jury president Bong Joon Ho acknowledged AI can prompt reflection on what only humans can do, then joked he would form a “military squad” to destroy it.
  • Celine Song backed fierce resistance to AI, quoting Guillermo del Toro’s expletive-laced stance and warning the technology is “colonizing our mind” and undermining humanity in art.
  • The comments, delivered at the Marrakech Film Festival press conference, were widely shared online over the weekend and drew strong reactions across social platforms.
  • Some jurors, including Julia Ducournau, cited practical uses like CGI while insisting AI should remain a tool and not replace human work or artistic dialogue.