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Markus Söder Posts Studio ‘Sweet CarolineOktoberfest Clip as PR Tactic Draws Scrutiny

The studio post underscores a PR strategy praised for visibility, with unease inside the CSU over its tone.

Overview

  • On the second Wiesn weekend, the CSU leader shared a studio performance of Neil Diamond’s song on his social channels, intercut with Oktoberfest tent crowds.
  • The recording was produced in the studio of musician and producer Leslie Mandoki, with Söder featured at the microphone.
  • In his caption, Söder called the Wiesn pure joy of life and said he chose one of his favorite festival classics after being encouraged to sing.
  • Political scientist Jasmin Riedl described the release as a successful publicity move but a balancing act for a party that wants a sober governing image.
  • Coverage notes a pattern of staged musical moments in Söder’s branding, including an ABBA Museum rendition, a Christmas recording, and appearances on TV and with a shanty choir.