Overview

• Marks & Spencer has unveiled its shortest-ever Quick Dry Plain Swim Shorts in short, medium and long fits across sizes XS to 3XL.
• The range features Sun Smart UPF50+ protection, quick-drying fabric, a drawstring waist, side pockets and a velcro back pocket.
• Mark Wright and Spencer Matthews front the campaign, amplifying Paul Mescal’s earlier off-duty thigh-high influence through widespread social media visibility.
• A survey by Marks & Spencer found that 66% of men favour the thigh-skimming silhouette as this summer’s go-to beachwear.
• Priced at £15 and offered in 12 colours, the shorts have driven strong consumer uptake across multiple retailers.