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Markiplier’s 'Iron Lung' Expands to 2,500 Theaters on Strong Presales Ahead of Jan. 30 Opening

Direct-to-fan promotion prompted major chains to book the self-distributed film nationwide.

Overview

  • Showtimes began selling out within minutes of going on sale, according to Western Film Services CEO Joe Garel.
  • Industry tracking points to a $9–$10 million domestic debut, with some distribution sources suggesting it could overperform.
  • Presales are rumored to be well above $5 million, a figure that remains unconfirmed and exceeds comparable titles at a similar stage.
  • The release now spans roughly 2,500 North American screens, with additional bookings of about 220 theaters in Australia and 210 in the U.K.
  • Markiplier wrote, directed, stars in and executive produced the adaptation, which is set to open against Send Help (projected around $14 million) and Shelter ($8–$10 million).