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Marketing Firm Confirms Use of Smartphone Microphones for Ad Targeting

Media Group's leaked pitch deck reveals AI-powered 'Active Listening' software, sparking privacy concerns.

  • Cox Media Group admitted to using AI to capture real-time voice data from smartphones for targeted advertising.
  • The firm listed major tech companies like Facebook, Google, and Amazon as partners, though they deny involvement.
  • Google has removed Cox Media Group from its Partners Program following the revelations.
  • Meta and Amazon have stated they are investigating potential violations of their terms of service by Cox Media Group.
  • Privacy advocates are alarmed by the implications of such technology on user privacy.
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