Marketing Firm Confirms Use of Smartphone Microphones for Ad Targeting
Media Group's leaked pitch deck reveals AI-powered 'Active Listening' software, sparking privacy concerns.
- Cox Media Group admitted to using AI to capture real-time voice data from smartphones for targeted advertising.
- The firm listed major tech companies like Facebook, Google, and Amazon as partners, though they deny involvement.
- Google has removed Cox Media Group from its Partners Program following the revelations.
- Meta and Amazon have stated they are investigating potential violations of their terms of service by Cox Media Group.
- Privacy advocates are alarmed by the implications of such technology on user privacy.