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Mark Zuckerberg Testifies on Meta's 'Buy or Bury' Strategy in FTC Antitrust Trial

The trial explores whether Meta's acquisitions of Instagram and WhatsApp were anti-competitive, with newly revealed internal memos suggesting Zuckerberg contemplated spinning off Instagram in response to regulatory concerns.

Overview

  • Mark Zuckerberg testified for a second day in Washington, D.C., defending Meta's acquisitions of Instagram and WhatsApp against allegations of monopolistic practices.
  • Zuckerberg admitted that Instagram was purchased because it had a superior camera compared to Facebook's in-house efforts, as part of a 'build vs. buy' analysis.
  • Internal documents revealed Zuckerberg considered spinning off Instagram in 2018, anticipating potential antitrust scrutiny and political pressures to break up tech giants.
  • The FTC alleges that Meta employed a 'buy or bury' strategy to neutralize competitors, citing internal emails where Zuckerberg acknowledged Instagram as a 'threatening, rapidly growing network.'
  • If the FTC prevails, Meta may be forced to divest Instagram and WhatsApp, which could significantly impact its ad revenue and business operations.

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