Mark Zuckerberg Plans 'OG Facebook' Revamp to Revitalize Platform

Meta's CEO signals a return to Facebook's early roots in 2025, aiming to boost cultural relevance and attract younger users.

Mark Zuckerberg announced plans to focus on 'OG Facebook' during Meta's Q4 2024 earnings call, aiming to make the platform more culturally influential.
The initiative seeks to recapture elements of Facebook's original appeal, though specific changes remain unclear, with updates expected to roll out within six months.
Meta acknowledges challenges in attracting younger users, as Facebook's popularity among Gen Z has sharply declined in favor of platforms like TikTok and Snapchat.
Zuckerberg hinted that the strategy may involve trade-offs, potentially impacting short-term business results to prioritize long-term product improvements.
The move comes as Meta faces increasing competition from decentralized social networks and alternative apps, raising questions about the viability of this approach.