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Mark Zuckerberg Draws Spotlight at UFC 320 With Early Arrival and Rogan’s ‘Shadow Ban’ Quip

His front-row appearance highlighted deepening ties to MMA through friendships alongside a formal UFC relationship.

Overview

  • UFC shared video of the Meta CEO arriving early at T-Mobile Arena, prompting fan jokes comparing him to Theo Von for watching from the prelims.
  • During the broadcast, Joe Rogan cracked a line about Alex Pereira being “shadow-banned,” a wink at Meta’s platforms, and a clip showed Zuckerberg greeting Rogan at the desk.
  • New footage showed Zuckerberg embracing Daniel Santos cageside after the Brazilian’s knockout win, with reports he also spent time backstage with Alex Pereira.
  • Post-fight, Santos said he and Zuckerberg have been friends for about three years, regularly exchanging messages and even trading celebratory notes about their families, and he received a locker-room gift from Zuckerberg.
  • Dana White has said Zuckerberg could compete in the UFC’s grappling venture, UFC BJJ, as Meta’s ties to the promotion grow through White’s seat on Meta’s board and a recent multiyear partnership.