Overview

• Netflix announced on August 18 that former NASA engineer and YouTube star Mark Rober will create and host an untitled competition series aimed at children and families, set to premiere in 2026.
• Rober’s CrunchLabs and Jimmy Kimmel’s Kimmelot will produce the show, with Rober, CrunchLabs CCO Scott Lewers, Jimmy Kimmel and Kimmelot President Scott Lonker serving as executive producers.
• The streamer has secured licensing rights to several of Rober’s existing YouTube experiments, which are scheduled to debut on Netflix before the end of 2025.
• While the series format and casting details remain under wraps, it is expected to showcase large-scale STEM experiments and Rober’s signature blend of education and spectacle.
• The deal highlights Netflix’s growing strategy of adapting digital creators for its unscripted and family programming through partnerships with established production companies.