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Mark Kerr Signs With Innovative Artists as The Smashing Machine Nears Oct. 3 Release

The agency move positions the UFC Hall of Famer to capitalize on renewed attention from A24’s awards‑tipped biopic.

Overview

  • Innovative Artists Entertainment will represent Kerr across endorsements, licensing, speaking engagements, appearances, merchandising and acting.
  • A24’s The Smashing Machine is written and directed by Benny Safdie with Dwayne Johnson portraying Kerr, and it opens in theaters on October 3.
  • The film premiered at Venice, where Safdie won the Silver Lion and early reviews highlighted a serious dramatic turn for Johnson.
  • Johnson said he gained about 30 pounds of athletic muscle to match Kerr’s build after Safdie asked for a bigger, puffier look and minimal stunt doubling.
  • Addressing recent slimming photos, Johnson told LADbible his weight loss was managed safely for another role and that nothing about the change was extreme.