Overview

• Innovative Artists Entertainment will represent Kerr across endorsements, licensing, speaking, appearances, merchandising and acting.
• Dwayne Johnson portrays the former MMA standout in A24’s The Smashing Machine, with Benny Safdie winning the Silver Lion at Venice for the film.
• A24 has set a theatrical release for the biopic on October 3.
• Kerr’s signing aligns with Innovative’s push into sports following a March minority investment from Coral Tree Partners and a companywide rebrand.
• The expanding sports roster includes hires and signings such as Brad Small, Greg Louganis, Ryan Bader, Jack Perry, Big Bill and Anna Jay.