Overview

• Cetaphil launched the three-product Skin Activator Hydrating & Firming collection with a campaign debuting Sept. 18.
• The lineup includes a multi-use cream for face, neck and chest, a body cream, and a firming lotion.
• Cetaphil says the dermatologist‑co‑created formulas use microdosed AHA (mandelic acid) and encapsulated centella asiatica to energize surface skin cells.
• The brand describes the products as fragrance-free, non-comedogenic and hypoallergenic, designed for all skin types.
• Hargitay, a longtime Cetaphil user, says the “wake up your skin” creative felt empowering and reflects how women evolve.