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Mariska Hargitay Fronts Cetaphil’s New Skin Activator Hydrating & Firming Line

The brand leans on Galderma’s science to court Millennial, Gen X shoppers.

Overview

  • The three-piece collection debuts today with a neck, chest and face cream, an allover cream, and a lotion.
  • Pricing runs from $10 to $17 to keep the range accessible to mass-market consumers.
  • Cetaphil says micro-dosed mandelic acid and centella asiatica are formulated to "wake up" senescent cells, with Galderma’s chief science officer citing an "unexpected combined effect."
  • The launch marks a post-2024 rebrand shift beyond Gen Z, with marketing emphasizing clinical claims and scientific credibility.
  • Hargitay, who says she has sensitive skin and has long used the brand, fronts a campaign that highlights authenticity and a reframing of aging.