Overview
- Directed by Joseph Kahn, the video debuted Nov. 1 on Mariah Carey’s and Sephora’s Instagram accounts and on Sephora’s Times Square billboard.
- Billy Eichner features as a mischievous elf in the spot and acknowledged the role on Instagram.
- Sephora is highlighting a curated set of Carey-recommended products on its site, including Dior Lip Glow Butter and Valentino Donna Born In Roma.
- Chief marketing officer Zena Arnold said the campaign centers on celebrating festive “glimmers” delivered through beauty gifts.
- The partnership formalizes Carey’s annual “It’s time” kickoff, tapping her long-standing cultural link to the holiday season.