Particle.news
Download on the App Store
6 ARTICLES
·
2h ago

Mariah Carey Signals Start of Christmas With Sephora-Branded ‘It’s Time’ Instagram Video

Her annual post draws huge early engagement, serving as a retail cue tied to stronger November–December spending.

Image
Image
El clip cuenta con la participación del comediante Billy Eichner, quien interpreta al duende que roba el maquillaje de Carey.

Overview

  • Carey posted the new clip on November 1 on Instagram, continuing the yearly ritual that informally opens the holiday season.
  • The sketch functions as a Sephora promotion in which an elf attempts to take her cosmetics before she declares “It’s time”.
  • She freezes the elf and then rides a sleigh as All I Want for Christmas Is You plays, reaffirming the song’s seasonal role.
  • The post amassed rapid traction within hours, topping one million likes and drawing hundreds of thousands of interactions.
  • Merchants and media treat the signal as consequential for shopping calendars, with Mastercard citing a 6.3% Nov 1–Dec 24 sales rise in 2024 and Spain’s INE reporting a 7% December tourism-spend increase.