Overview
- Carey posted her annual Nov. 1 Instagram video, freezing a meddling elf before declaring “It’s time” in a Sephora-branded clip that signals the start of the season.
- The post drew millions of views within hours and a torrent of comments, reflecting the built-in anticipation for her yearly announcement.
- Her Instagram audience is about 14.6 million followers, amplifying the reach of the kickoff message each year.
- Media reports cite roughly $3 million in average annual royalties for “All I Want for Christmas Is You,” with The Economist reporting more than $60 million accrued by 2017.
- Spanish data highlight the season’s economic weight, with retail sales up 6.3% from Nov. 1 to Dec. 24, 2024, and foreign tourist spending in December 2024 rising 7% to €7,589 million.