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Margo Martin, Quiet Engine of Trump’s Social Media Machine, Draws New Spotlight

A Washington Post profile underscores how her iPhone videos feed a conservative influencer network.

Overview

  • Allies publicly praised Martin after the profile, with boosterish claims of massive view counts circulating on X that are not independently verified in the coverage.
  • During Trump’s recent Asia trip, content she captured drew roughly 50 million views on her X account and more than 222 million on @TeamTrump’s Instagram and TikTok, with additional reach from reposts.
  • A Washington Post analysis found hundreds of prominent right‑wing influencers and politicians have shared or mentioned her posts, with amplification extending to figures such as Elon Musk, the RNC, and Fox News.
  • White House press secretary Karoline Leavitt says Martin’s proximity to the Oval Office gives her trusted access to show day‑to‑day moments that are packaged as authentic, though critics describe the output as curated.
  • Martin previously served as a press assistant in Trump’s first term and worked with him in Palm Beach during the Biden years, a strategy that aligns with Pew’s finding that about 53% of Americans get at least some news from social media.