Marc Jacobs S/S 2025 Show Explores Dimensional Beauty with Pat McGrath's Bold Makeup Artistry

Pat McGrath reimagines makeup with fabric cutouts and luminous skin for Marc Jacobs' unconventional spring runway at the New York Public Library.

Pat McGrath used two-dimensional fabric cutouts in red and black to mimic blush, lipstick, and beauty marks, creating an abstract and sculptural makeup look.
The makeup complemented Marc Jacobs' S/S 2025 collection, which drew inspiration from Comme des Garçons' sculptural designs and 1970s fashion influences.
McGrath kept the models' skin luminous and bare, with minimal traditional makeup, focusing on contoured eyes and lightly groomed brows.
Hairstylist Duffy styled undone, voluminous updos inspired by historical and romantic aesthetics, pairing disrupted curls with the collection's dimensional themes.
The show broke from traditional Fashion Week formats with a see-now-buy-now approach, emphasizing Jacobs' innovative and artistic vision.