Overview

• Pat McGrath used two-dimensional fabric cutouts in red and black to mimic blush, lipstick, and beauty marks, creating an abstract and sculptural makeup look.
• The makeup complemented Marc Jacobs' S/S 2025 collection, which drew inspiration from Comme des Garçons' sculptural designs and 1970s fashion influences.
• McGrath kept the models' skin luminous and bare, with minimal traditional makeup, focusing on contoured eyes and lightly groomed brows.
• Hairstylist Duffy styled undone, voluminous updos inspired by historical and romantic aesthetics, pairing disrupted curls with the collection's dimensional themes.
• The show broke from traditional Fashion Week formats with a see-now-buy-now approach, emphasizing Jacobs' innovative and artistic vision.