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‘Marc by Sofia’ Premieres at Venice With A24 Set for U.S. Distribution

The filmmaker’s nonfiction debut assembles a personal, process-first portrait from 12 weeks inside the making of Jacobs’s Spring 2024 show.

Overview

  • Sofia Coppola’s first feature documentary follows Marc Jacobs and his team through the build-up to the Spring 2024 ready-to-wear presentation, focusing on the studio workflow and backstage choreography.
  • Critics at Venice describe the film as intimate, visually engaging, and affectionate toward its subject, while noting it offers limited revelations about Jacobs’s private life or business.
  • Coppola adopts a low‑fi, home‑movie approach, often shooting handheld and occasionally with help from her brother Roman, to keep the tone informal and unintrusive.
  • The documentary intercuts archival clips and references—from Hello, Dolly! and All That Jazz to Sweet Charity—to map the designer’s cinematic influences and inspirations.
  • Coverage around the premiere notes separate reporting that LVMH is exploring a potential sale of the Marc Jacobs brand, which The Wall Street Journal has estimated around $1 billion.