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‘Marc by Sofia’ Premieres at Venice, Sofia Coppola’s First Feature Documentary

Critics describe a collage-like study of inspiration over biography.

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U.S. designer Marc Jacobs and Director Sofia Coppola pose on the red carpet for the screening of the movie "Marc by Sofia" out of competition, at the 82nd Venice Film Festival, in Venice, Italy, September 2, 2025. REUTERS/Yara Nardi
U.S. designer Marc Jacobs and Director Sofia Coppola pose on the red carpet for the screening of the movie "Marc by Sofia" out of competition, at the 82nd Venice Film Festival, in Venice, Italy, September 2, 2025. REUTERS/Yara Nardi

Overview

  • The documentary debuted out of competition at the Venice Film Festival on Sept. 2 with Sofia Coppola and Marc Jacobs in attendance, and A24 is set to distribute it in the United States.
  • Structured around the lead-up to Jacobs’s Spring 2024 ready-to-wear show, the film weaves behind-the-scenes work with archival footage and classic movie clips that shaped his vision.
  • Coppola approaches the subject through their three-decade friendship, shooting in a lo-fi, personal style and emphasizing that she did not want the film to be about herself.
  • Early reviews characterize the portrait as warm and visually engaging yet relatively unrevealing about Jacobs’s life, with a stronger focus on creative process and influences.
  • AFP reports the premiere coincides with reporting that LVMH is exploring a sale of the Marc Jacobs brand, with the Wall Street Journal estimating its value at around $1 billion.