Marc Benioff in Early Talks to Sell Time Magazine to Antenna Group

The potential $150 million deal highlights ongoing challenges for legacy media in a digital age.

Marc Benioff, co-founder of Salesforce, is considering selling Time magazine to Greek media company Antenna Group.
The discussions are at an early stage, and no agreement has been reached yet, according to sources familiar with the matter.
Benioff purchased Time in 2018 for $190 million, and current talks suggest a sale price of around $150 million.
The move comes as traditional media outlets face increased competition from digital platforms like YouTube and TikTok.
Antenna Group has shown interest in expanding its media investments, previously attempting to acquire Vice Media in 2022.