Overview
- Electa Global will manage design, manufacturing, marketing and distribution of official Maradona-branded products in close coordination with the family under a long-term pact.
- The five recognized heirs—Diego Jr., Dalma, Gianinna, Jana and Dieguito Fernando—endorsed the deal, framing it as a way to steward their father’s legacy.
- Initial plans call for a premium line of apparel, footwear and accessories primarily for the European market.
- Recent Argentine court actions processed former lawyer Matías Morla and ordered embargoes and the transfer of brand-related assets to the heirs.
- A 2023 ruling by the EU’s General Court rejected a claim by Sattvica, reinforcing that control of the ‘Diego Maradona’ marks rests with the heirs.