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Maracanã Sets Nov. 18 Auction for 40 Hospitality Boxes, Targeting R$32 Million Minimum

The FlamengoFluminense concession set starting bids above R$1 million for premium West boxes.

Overview

  • An electronic sale at 10:00 BRT on Nov. 18 will offer 40 boxes for the 2026 season, with bidding only for full cabins sold in lots.
  • Registration costs R$1,000 and closes on Nov. 14 for companies seeking to participate.
  • Initial prices include more than R$1 million per year for a West box of up to 23 seats (about R$45,000 per seat) and roughly R$500,000 for 13-seat options in the East sector.
  • The administration forecasts at least R$32 million in revenue from this round after a January auction of 11 boxes generated an expected R$60 million for multi-season contracts.
  • Interest has been signaled by firms in energy, hospitality and telecommunications; the state retains seven boxes by contract and the CBF has two, and reports differ on the total inventory though only 40 are marketable now.