Maíra Cardi to Permanently Delete Instagram, Shift Activity to TikTok

Overview

• Cardi announced the decision on Nov. 17 after a conversation with her husband, investor Thiago Nigro.
• She told followers she will keep the account active briefly to notify people and say goodbye before deletion.
• The entrepreneur says she already stopped using Instagram for business, declining advertising offers there.
• She will continue professional mentoring off-platform and post updates on TikTok, which she says she prefers.
• Her profile has about 9.1 million followers, with reports highlighting her established income from coaching and other ventures.