Overview
- Hotel occupancy remains at one of the weakest winter levels in recent years, averaging between 35% and 55%.
- Private operators report significant drops in internal tourism and gastronomic sales compared to winter 2024.
- Emturyc figures record 157,127 arrivals from July 21 to 27, a 0.3% year-on-year increase that hoteliers dispute.
- Occupancy is highly segmented by hotel category and location, with some properties near full and others without a single guest.
- Industry leaders are pinning their hopes on Cafest on August 3 and the late-August Enduro event to reverse the downturn.