Overview
- Municipal and Emturyc counts reported roughly 158,000 arrivals to Mar del Plata over the four-day break, a record for this period.
- Average hotel occupancy in the city held near 75–80%, delivering strong business for hotels, restaurants and related services.
- Nearby destinations also surged, with Pinamar around 94% occupancy, Cariló near 98% and Tandil reported at full capacity.
- Road and public transport demand hit sustained peaks, including about 2,493 vehicles per hour at the Samborombón toll, added bus services and full trains.
- Sector unions and local leaders called it the best long weekend of the year, with dry, mild weather supporting activity, while a Route 11 crash near Villa Gesell left a provincial police officer dead.