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Mar del Plata Proposes 25% Reference Rise for Summer Rental Prices

The guidance aims to keep the city competitive by recommending modest increases below inflation to encourage bookings.

Overview

  • On Thursday, Sept. 24 the Colegio de Martilleros proposed a 25% reference increase for seasonal rentals and published weekly starting rates of $375,000 for a studio, $588,000 for two rooms, $863,000 for three rooms and $1,176,000 for a three‑room house.
  • The Colegio stressed these figures are non‑binding guidance that can change with demand and will vary by location, condition and amenities of each property.
  • The local beach operators group Cebra reported average rises near 20% for full‑season beach cabana packages, with total season prices ranging roughly from $3.6 million to $6 million and lower rates for single umbrellas.
  • The municipality confirmed a pre‑season lifeguard schedule with mandatory reduced coverage from 11 a.m. to 5 p.m. in October and the full summer rescue operation starting on November 1.
  • Officials urged contracts be made in pesos through licensed agents to avoid fraud and tax issues, a move intended to protect tourists and help the city hold occupancy as holiday stays shorten to about five to seven days.