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Manchester United Taps Sportsology Group to Overhaul Recruitment

United is hiring senior and emerging talent leads under Christopher Vivell to streamline its scouting staff for stronger data-driven decision-making.

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Overview

  • The club has appointed Sportsology Group to find a head of senior recruitment and regional heads of emerging talent reporting directly to director Christopher Vivell.
  • Former scouting director Stephen Brown has left and long-serving senior scout Simon Wells is expected to exit as part of the restructuring.
  • Scouting numbers have fallen from about 140 to 80 staff this year and may be reduced further to cut costs and centralize operations.
  • The overhaul answers co-owner Sir Jim Ratcliffe’s criticism of outdated data practices and aligns with INEOS’s drive for analytics-led transfer decisions.
  • On the transfer front, United have secured Matheus Cunha and are negotiating for Bryan Mbeumo as they seek to improve recruitment outcomes under the new model.