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Manchester United Proposes £4,000 Personal Seat Licences in Fan Focus Groups

The club is testing a US-style funding model to part-finance its proposed 100,000-seat Old Trafford rebuild.

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An artist’s impression of what the new United stadium and surrounding area could look like
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Overview

  • CSL International-led sessions in early July introduced a hypothetical Personal Seat Licence scheme charging fans up to £4,000 to reserve seats at a new stadium.
  • Manchester United emphasises that the proposal remains exploratory and no decisions on implementing seat licences have been taken.
  • A one-off licence fee would grant first refusal on a seat for 30 years but season tickets must still be purchased each year to retain the licence.
  • Plans for a 100,000-capacity Old Trafford, designed by Foster and Partners, carry an estimated development cost exceeding £2 billion with a 2031–32 target opening.
  • Sir Jim Ratcliffe backs the stadium project and the club will launch a full survey of supporters this season to gauge reactions to funding models.