Overview

• Mike Sansoni has joined as Manchester United’s director of data after an 11-year tenure at Mercedes-AMG Petronas, where he contributed to eight Formula One world championships.
• He will spearhead the club’s data and artificial intelligence transformation, drawing on machine learning and advanced modelling expertise.
• Further recruitment into data, software and platform engineering roles is under way to build out Sansoni’s team in the coming months.
• Kirstin Furber will take up the newly created people director role this autumn, bringing five years as Channel 4’s HR lead and experience at BBC Worldwide and 20th Century Fox.
• The appointments reflect Ineos’s cross-industry talent strategy and mark a shift from recent cost-cutting toward technology-driven competitiveness at Old Trafford.