Manchester United and Qualcomm Extend £300m Sponsorship Deal Through 2029

The partnership will feature Snapdragon branding on Manchester United shirts and innovative fan engagement initiatives.

The extended deal guarantees Manchester United a significant income for the next five years.
Snapdragon branding will be displayed on the front of all Manchester United shirts, including home, away, and training kits.
The partnership has already generated over 2 billion digital media impressions.
Fans can access augmented reality experiences by scanning the Snapdragon logo on the shirts.
Qualcomm plans to further integrate technology into fan interactions and club initiatives.