Overview
- Manchester United and Amazon announced the deal on Monday, with filming set to begin in the club’s pre-season this summer and the series due to launch on Prime Video in summer 2027.
- The club has accepted a reported record eight-figure fee that multiple outlets say exceeds the roughly £10 million paid for previous All or Nothing editions.
- Amazon will be allowed behind the scenes at Old Trafford and United’s refurbished Carrington training complex, and the production will also cover the women’s and academy teams.
- Club executives revisited the project after earlier talks were paused because then‑manager Ruben Amorim objected, and United decided the timing was right following Michael Carrick’s appointment and Champions League qualification.
- The series will give United a global platform to shape its public narrative and showcase the Carrington upgrades, though critics note past All or Nothing entries have been edited in ways that can limit candidness.