Overview

• Negotiations with Amazon for full behind-the-scenes access to the 2025/26 season had been ongoing for months and promised a record-breaking payment above £10 million.
• Ruben Amorim vetoed the project over worries that cameras in training, meetings and the dressing room would distract his squad during a pivotal campaign.
• INEOS and chief executive Omar Berrada convened the executive committee and unanimously backed Amorim’s recommendation to shelve the proposal.
• United forfeited potential revenue as they address the aftermath of their worst league finish in decades, absence from European competition and recent sponsor exits.
• The move highlights a strategic pivot at Old Trafford, prioritizing sporting stability and privacy over short-term commercial gains.