Overview
- Mondelez has produced 300,000 paper Cadbury Heroes tubs with DS Smith for sale across Tesco stores nationwide as a limited trial.
- A Manchester Evening News comparison found the cardboard tub contained 52 chocolates weighing 512g versus 59 chocolates at 575g in the plastic tub, and Mondelez says it is investigating the discrepancy.
- The Flake replaces the Chocolate Eclair only in the paper tubs during the trial, while regular plastic tubs continue to include Eclairs.
- Shoppers are invited to scan a QR code inside the lid to give feedback, and an in-store promotion offers cash prizes or Tesco vouchers with paper-tub purchases.
- Public reaction is mixed, with viral shopper videos criticizing the change and others welcoming the cardboard packaging as a sustainability move.