Overview

• Puma will pay City £100 million annually over ten years, surpassing Manchester United’s previous £90 million-per-year Adidas agreement.
• The new deal increases City’s kit revenue by more than 50 percent compared to its £65 million-per-season pact signed in 2019.
• In its 2023–24 financial report, City recorded £715 million in total revenues and saw commercial income climb to £344.7 million.
• City Football Group chief Ferran Soriano said the renewal reflects a shared ambition to exceed expectations and strengthen the partnership.
• The agreement underscores how four recent Premier League titles and the 2023 treble have bolstered City’s global brand appeal and sponsorship value.