Overview

• Puma will pay Manchester City £100 million per season under the new contract, up from £65 million in the previous agreement.
• The ten-year deal guarantees £1 billion in kit sponsorship revenue through to 2035.
• This partnership outstrips Manchester United’s £90 million-per-year Adidas arrangement, becoming the richest technical sponsorship in Premier League history.
• In its 2024 financial report, City recorded a record £715 million in turnover and £344.7 million in commercial revenues, bolstering its appeal to global brands.
• Puma reported that its sales reached new highs due to the collaboration, demonstrating significant brand enhancement on both sides.