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2d ago

Manchester City Secure Record £1 Billion Kit Extension With Puma

With a guaranteed £100m per season, City sets a new Premier League benchmark for kit deals following a period of unprecedented on-field success.

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Soccer Football - FIFA Club World Cup - Round of 16 - Manchester City v Al Hilal - Camping World Stadium, Orlando, Florida, U.S. - June 30, 2025 Manchester City's Erling Haaland during the warm up before the match IMAGN IMAGES via Reuters/Nathan Ray Seebeck/File Photo
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Overview

  • The agreement extends City’s Puma partnership through the 2034/35 season with a guaranteed £100m payment each year.
  • Worth up to £1bn, it surpasses Manchester United’s £900m Adidas deal to claim the highest-value kit contract in English football.
  • The annual fee represents a 54% increase over City’s previous £65m-per-season deal, originally signed in 2019.
  • City’s on-field achievements, including four Premier League titles and the 2022/23 treble, have driven record merchandise sales.
  • The expanded collaboration spans City Football Group clubs and has fueled global retail openings and digital innovations.