Overview
- Humberside Police said a white Ford Mondeo left the road just after midnight at Broadhelm Business Park near Pocklington services.
- The driver, a 47-year-old man, sustained fatal injuries and was pronounced dead at the scene.
- Officers confirmed the man's family has been informed and is receiving support from specially trained staff.
- The road was closed to allow emergency services to work safely and has since been reopened.
- Investigations are ongoing, with police appealing for witnesses or recordings from the area at the time of the collision.