Overview
- Mammoth Brands, founded by the creators of Harry’s, announced an agreement to buy Coterie, the direct-to-consumer premium baby care company.
- Reuters reporting says the deal could top $1 billion, with portions tied to earnouts based on future performance.
- Coterie reports more than 700 million diapers sold since 2019 and over $200 million in net revenue in the past year, with nearly 60% growth in 2024.
- The companies say Coterie will remain a separate brand and keep its executive team, with the transaction expected to close by the end of 2025.
- Mammoth plans to scale Coterie’s distribution and product innovation, positioning the challenger brand against a U.S. diaper market dominated by Pampers and Huggies.