Overview

• The campaign video opens with a recorded invitation from Rep. Jamaal Bowman calling Mamdani to Wu-Tang Clan’s final Madison Square Garden show.
• Backstage footage features Mamdani discussing Brownsville’s cost-of-living challenges with RZA and other Clan members.
• Mamdani’s authenticity draws on his past as a foreclosure prevention counselor and former rapper under the names Young Cardamom and Mr. Cardamom.
• Hip-hop luminaries and high-profile celebrities—from Killer Mike and El-P to Lorde and Cynthia Nixon—appear to endorse his platform.
• The video’s viral rollout aims to build momentum and unite a divided electorate ahead of November’s ranked-choice general election.