Overview

• The "Rose" ad premiered during ABC's The Golden Bachelor on the local affiliate, asking, "New York, will you accept this rose?"
• In the candlelit spot, Mamdani tells voters they "deserve better" and pledges a mayor focused on affordability, safety and worry-free travel.
• His campaign says the ad kicks off a seven-figure media plan designed to reach older New Yorkers before November.
• The general-election field features independent Andrew Cuomo and Republican Curtis Sliwa following Mamdani's upset primary win earlier this year.
• Cuomo also released his first general-election commercial this week, presenting a contrasting pitch centered on experience.